Sunday, May 06, 2007

Trading Standards

Last week whilst eating dinner, Mark decided to drizzle some olive oil over his pasta. Imagine my horror as I looked at the label and saw 'contains omega 3 oil'! After further scrutiny of the information I can confirm that the omega 3 was obtained from squid and clearly not suitable for vegetarians.

Fortunately (thanks to fat club restrictions) I had not had any of this oil, but the near miss made me quite concerned for other vegetarians. I was particularly annoyed by the fact that the label was barely visible and given that one does not expect olive to be non-vegetarian, I felt it needed to be much bolder. Mark agreed with me, particularly given that he had bought the oil and hadn't noticed it.
I decided to email Sainsburys and express my dissatisfaction. Two days later I received a phone call saying that a number of people had complained and the label would be changed. It is really good to know that consumers can make a difference.

For the time being though, watch out fellow veggies as the omega 3 oil is infiltrating our foods very sneakily. Watch out for Kingsmill bread (which tasted of fish beforehand anyway) as one of their products now also contains omega 3 oil.

1 comments:

Mark said...

Meat just keeps on popping up in unexpected places. Fnar fnar.

Sillyness aside, the link between this and the recent Masterfoods announcement that they'd be using animal by-products in their "chocolate" is somewhat coincidental. Its a conspiracy I tell you!